About us


Headquartered in Edinburgh, Scotland, Actual Analytics is a leading provider of behaviour analysis solutions for scientific studies. We are committed to creating high quality, accurate, and easy-to-use solutions that our customers can depend upon.

We have a team of Computer Vision, Data, Software, and Behavioural Scientists who are among the best of their generation. Together, they have delivered some of the most exciting products in decades.

Actual Analytics is partnered with world-class research facilities and animal research companies in the world.


In 2011 the NC3Rs CRACK-IT challenge was devised by Dr Will Redfern, Associate Director of the Cardiovascular and CNS Translational Centre of Expertise at AstraZeneca. Through the CRACK-IT Challenges (in partnership with AstraZeneca, MRC Harwell, University of Strathclyde, University of Edinburgh, and The NC3Rs), we developed an innovative home cage analysis system that provides 24/7 monitoring of rodent behaviours in a group-housed environment that is beneficial from both data and welfare perspectives.


The Actual Home Cage Analysis system represents the newest and most exciting technology available in rodent behavioural research. In the past, measuring locomotor activity in rodents meant they had to be housed singly in bespoke arenas. The depth of analysis was limited to the designated hours of observation, meaning researchers obtained nothing more than a limited snapshot of the rodents’ activity and behaviour.

With ActualHCA, it is possible to gather data on a 24/7 basis in the least invasive way possible, while the rodents remain in the same home cage. The system provides automated analysis of the complex behaviours displayed by rodents while allowing for identity to be retained.




Actual Analytics Ltd

99 Giles Street



United Kingdom


Registered in Scotland as: SC364524